Pareteum for E-Commerce, Physical Retail, and Smart Retail
To flourish in an increasingly digital world, both online and brick-and-mortar retailers need creative solutions.
Whether they operate e-commerce sites or physical outlets like supermarkets, department stores, or chain stores, retailers require the ability to not only address operational efficiencies, but also to create memorable shopping experiences, foster customer loyalty, and drive brand differentiation with Smart Retail.
Total retail sales in the United States rose from $1.38 trillion in 2019 to $1.47 trillion in 2020, a 6.9% increase (The Balance Small Business)
In 2020, European e-commerce retail revenues were valued at $393.8 billion (Statista)
It’s estimated that 95% of all purchases will be facilitated via e-commerce by 2040 (Fundera)
The Rise of Digital Retail
Over the last couple decades online shopping, on-demand entertainment, and other digital trends have completely reshaped the world of retail, forcing brands to rethink their online presence, in-store experiences, and overall brand strategies.
They’ve focused especially on:
- Creating durable relationships with shoppers by fostering customer loyalty and retention.
- Differentiating their brands from online and physical competitors.
- Leveraging data to identify both competitive threats and business opportunities.
- Improving outreach via digital channels for promotional and communication purposes.
Pareteum's Products and Solutions
Pareteum offers a suite of products and solutions capable of helping both e-commerce and brick-and-mortar brands harness the power of digitization to create exciting online and in-person shopping experiences with Smart Retail.
How Can Retail Brands Leverage Pareteum?
Stand Out in a Crowded Market
Add New Products and Services to Diversify Business
By launching a mobile service, retailers can leverage brand recognition to access an entirely new industry. They can build lasting relationships with their patrons by converting shoppers into subscribers. And the best part is, there’s no need to become a telecommunications expert to get started!Create More Attractive Loyalty and Reward Programs
Retailers need loyalty programs that capture their customers’ attention, spur them to action, and deliver actionable metrics. Pareteum’s Incenti-Fi Promotional Wi-Fi vouchers offer a valuable benefit that can be used to incentivize specific actions, such as buying a product or service.Improve Shopper Experiences
Facilitate Shipment, Delivery, and Other Alerts
With Pareteum's SMS and Voice messaging solutions, brands can send automated shipment, delivery, and other alerts. Messaging campaigns and digital messaging channels can be configured via an easy-to-use customer portal. Companies can even set cascading fallback options. So, if delivery fails for one channel (SMS) a backup message can be sent through another channel (email)Enable Real-time Promotions and Direct Customer Engagement
Pareteum’s SMS and Voice messaging solutions also make it easy for retailers to engage with shoppers in real-time. They can be used to promote sales, generate interest in events, alert shoppers to updated store hours, announce updates to dynamic pricing, etc. SMS Shortcodes can be included in digital, print, radio, and television ads to generate direct communication between shoppers and retailers.Address Competitive Threats and Identify Marketing Opportunities
By deploying Pareteum’s Incenti-Fi Promotional Wi-Fi Vouchers retailers can access anonymized, first party location data via visual Wi-Fi dashboards. This means they can monitor which brands and services customers like best by identifying the Wi-Fi SSIDs they most frequently encounter. This can be used to address both competitive threats and affiliate, affinity, and cross-marketing opportunities.Related News
March 17, 2022