October 29, 2021

Supercharge Black Friday and Cyber Monday Sales with SMS

Increase Black Friday and Cyber Monday revenue by launching SMS marketing campaigns with Pareteum.

The holiday season is just around the corner, which means brands, retailers, and businesses all over the world are getting set for their annual Black Friday (November 26th) and Cyber Monday (November 29th) sales.

Last year, despite the impact of the COVID-19 pandemic, consumers spent an estimated 188.2 billion U.S. dollars globally on Black Friday. Cyber Monday, meanwhile, netted online retailers and e-commerce sites an additional 10.8 billion dollars in the United States alone.

So, there’s a pretty penny to be made between the two sales holidays; and with promotional campaigns already kicking into gear there’s also a ton of competition for visibility. This is why your business should be leveraging SMS / text messaging to promote your Black Friday and Cyber Monday sales, promotions, and events.

To learn more about our SMS marketing solution, set up a meeting with one of our experts!

The Benefits of SMS Marketing: Boosting Retail Sales

The fact of the matter is SMS is the most effective marketing campaign tool on the planet — way better than email, even. While email marketing open rates tend to languish in the 15-25% range, SMS boasts open rates as high as 98%. Moreover, it takes an average of just 90 seconds for someone to respond to a text message, compared to 90 minutes for email. This immediacy makes SMS a perfect medium for promoting Black Friday- and Cyber Monday-related offers.

In addition, not only is SMS affordable, it’s also widely accessible and globally standardized. It’s natively supported on nearly every mobile phone manufactured in the last decade, meaning roughly 65% of the global population send and receive SMS messages.

And sure, promotional campaigns sent via third-party messaging apps like WhatsApp or Messenger can sometimes be cheaper, but brands will need to make sure their customers actually have these apps on their devices. Otherwise, the cost savings won’t do brands much good. On the other hand, the ubiquity of SMS makes text campaigns far more potent and broad reaching than those launched using over-the-top (OTT) solutions like the ones listed above.

To learn more about the benefits of SMS marketing, read our blog post titled 37 Stats to Know About the SMS Market in 2021!

Supercharge Your SMS Marketing with Pareteum Messaging

Pareteum Messaging, which you can read about here, is a programmable, multi-channel, two-way application-to-person (A2P) messaging offering. This means it enables organizations and businesses to communicate with their clients, consumers, and employees via SMS and Voice messaging.

In addition, the Pareteum Messaging solution comes complete with an SMS campaign tool. As such, businesses can upload their contact lists directly and immediately launch SMS marketing campaigns — no technical set up necessary!

Of course, we’ve written about our SMS solution rather extensively. So, we highly recommend that you check out some of our older blog posts:

Otherwise, feel free to schedule a call with our messaging experts by emailing messaging@pareteum.com.

About Pareteum

Pareteum is an experienced provider of Communications Platform-as-a-Service solutions. We empower enterprises, communications service providers, internet service providers, mobile operators, full MVNOs, light MVNOs, early-stage innovators, developers, IoT (Internet of Things), and telecommunications infrastructure providers with the freedom and control to create, deliver, and scale innovative communications experiences.

The Pareteum platform connects people and devices around the world using the secure, ubiquitous, and highly scalable solution to deliver data, voice, video, SMS/text messaging, media, and content enablement.

For more information on Pareteum Experience Cloud, set up a meeting!